• Home
  • Classes
    • Visual Signs
    • Computational Theory of Mind
    • Introduction to Philosophy of Mind
  • Seminars
    • Mental Iconicity (2026)
    • Mental Iconicity (2023)
    • Visual Signs (2023)
    • Emotions and their Expression (2022)
    • Non-Linguistic Representation (2021)
    • Visual Narrative (2020)
    • Visual Objects (2018)
    • Indexicality (2018)
    • Naturalizing Intentionality (2017)
    • Iconic/Symbolic (2015)
    • Pictorial Semantics (2013)
    • The Semantics of Irreality (2013)
    • Computation &Cognition (2012)
  • Workshops
    • Visual Narrative (2012)
    • Iconicity (2015)
    • SLIME 1 (2022)
    • SLIME 2 (2023)
    • Iconicity and Cognition (2023)
  Seminars
  • Home
  • Classes
    • Visual Signs
    • Computational Theory of Mind
    • Introduction to Philosophy of Mind
  • Seminars
    • Mental Iconicity (2026)
    • Mental Iconicity (2023)
    • Visual Signs (2023)
    • Emotions and their Expression (2022)
    • Non-Linguistic Representation (2021)
    • Visual Narrative (2020)
    • Visual Objects (2018)
    • Indexicality (2018)
    • Naturalizing Intentionality (2017)
    • Iconic/Symbolic (2015)
    • Pictorial Semantics (2013)
    • The Semantics of Irreality (2013)
    • Computation &Cognition (2012)
  • Workshops
    • Visual Narrative (2012)
    • Iconicity (2015)
    • SLIME 1 (2022)
    • SLIME 2 (2023)
    • Iconicity and Cognition (2023)

Visual Signs

​Winter 2026
Philosophy 161: Visual Representation (UCLA)
Professor Gabriel Greenberg ([email protected])
TA Mona Fazeli

Lecture: 
Tues/Thurs 
11am-12:15pm​, Pub Aff 2270
Sections: 
1A: Wed 1:00pm-1:50pm, Pub Aff 2242
1B: Wed 2:00p,-2:50pm, Pub Aff 2242
Office hours: TBA
​
Course policies here.
COURSE DESCRIPTION
  • ​​This course examines the meaning of visual signs, through the lens of philosophy, cognitive science, and social science. 
  • In Part I, we'll focus on the the origins of depiction in visual perception and social convention. 
  • In Part II, we examine the relationship between pictures, truth, and knowledge. 
  • In Part III, we'll look at the role of pictures in modern society and in the exercise of power.
REQUIREMENTS
  1. Reading question: Every class: prepare one structured reading questions for cold call.
    ​Structured question = pinpoint one concept from the reading, and ask a specific question about it.
  2. Presentation: prepare an image for discussion.  Deliver by email, before 10pm the day before.  Sign up sheet here.
  3. Assignment 1: Short illustrated paper (~1500 words / 5 pages).
    ​[Old Assignment 1]
  4. ​Assignment 2: Longer open media project (equivalent to ~4000 words / 12 pages).
    ​[Old Assignment 2]
DUE DATES
  • Presentation sign-up sheet
  • Assignment 1 outline -- Due Sun. Feb. 1
  • Assignment 1 paper -- Due Sun. Feb 8.
  • Assignment 2 outline -- Due Sun. March 8
  • Assignment 2 paper -- Due Wed. March 18

SYLLABUS 

Subject to revision!  Please refresh regularly.
Readings must be completed before class on the day they are due.

PART I: VISION & CONVENTION

W1.1: Vision + Convention
1.6 - Tues
  • Reading: ​
    • ​​This syllabus and the course policies.

W1.2: Light into paint
1.8 - Thurs
  • Reading: ​
    • ​​Gibson 1960 "Pictures, perspective, and perception"​'​
      • ​Focus questions:​
        • What is the primary function of pictures?
        • What is "pictorial fidelity"?
        • Do line drawings elicit "second-hand perception"?

W2.1: Beyond resemblance
1.13 - Tues
  • Reading: 
    • ​Goodman 1968 "Reality remade" [1-20]
      Focus questions:​
      • What is wrong with the "imitation theory" of representation?
      • What is the myth of the "innocent eye"?
      • What does Goodman say about Gibson's optical theory?

W2.2: [NO CLASS]
​1.15 - Thurs

W3.1: Resemblance refined
​1.20 - Tues
  • Reading: 
    • Neander 1987 "Pictorial representation: a matter of resemblance"

W3.2: Seeing-in
​1.22 - Thurs
  • ​Reading: 
    • Wollheim 1984 "Painting as an art"
      • Focus questions:
        • What is the concept of "seeing-in"?
        • What role is played by the "standard of correctness"?
        • Which is primary, representation or seeing-in?

W4.1: Projection semantics
1.27 - Tues
  • Reading: 
    • Video: Introduction to perspective projection (YouTube)
    • Greenberg 2021 ”Semantics of Pictorial Space” [pdf pgs 1-23 (sections 1-4)]
      • Focus questions:
        • How does perspective projection work?
        • What’s the difference between parallel and perspective projection?
        • How is projection related to accuracy?
        • What is pictorial space?

W4.2: Non-western and indigenous art
1.29 - Thurs
  • Reading: 
    • Hagen 1986 "Station point options" [141-168]​

PART II: MEANING, TRUTH, & KNOWLEDGE


W5.1: Depiction-as
2.3 - Tues
  • Reading:
    • ​Goodman 1968 "Reality remade" [21-41]​
    • Focus questions:
      • When does a picture denote an X?
      • When is a picture an X-picture?
      • What is "realism" in depiction?

W5.2: Can pictures lie?
​
2.5 - Thurs
  • Reading:
    • Noth 1995 "Can pictures lie?"

W6.1: Content and target
​
2.10 - Tues
  • Reading:
    • Greenberg 2019 "Content and target in pictorial representation" [865-875 (S1), 890-895 (S4)] 

W6.2: Photography and knowledge
2.12 - Thurs
  • Reading:
    • ​​​Walton 1984 "Transparent pictures" [246-267]
  • Recommended:
    • ​Cohen and Meskin 2004 "On the epistemic value of photographs"

W7.1: AI Imagery
2.17 - Tues
  • Reading:
    • Somaini 2023 “Algorithmic Images: Artificial Intelligence and Visual Culture”
  • Mini-assignment:
    • Using your favorite image-generator, try to recreate this image (without uploading the image itself), and paste the result to this [white board].

PART III: PICTURES & POWER


W7.2: Images and ideology
2.19 - Thurs
  • Reading:
    • Barthes 1977 "Rhetoric of the Image"
    • View the original ad discussed by Barthes.

W8.1: Painting and capital
2.24 - Tues
  • Reading:
    • Berger 1972 "Ways of Seeing, Chapter 5"

W8.2: Photography in society
2.26 - Thurs
  • ​Reading:
    • Sontag 1973 "On Photography", excerpts from:
      "The Heroism of Vision" and "The Image-World"

W9.1: Painting and the male gaze
3.3 - Tues
  • Reading:
    • Berger 1972 "Ways of Seeing, Chapter 2"

W9.2: Images and stereotyping 
3.5 - Thurs
  • Reading:
    • Hall 1997 "The Spectacle of the 'Other'" (Sections 1,2,4)

W10.1: Maps and power
3.10 - Tues
  • Reading:
    • Wood 1992 "Maps Work by Serving Interests"

W10.2: Maps and empire
​3.12 - Thurs
  • Reading:
    • Harley 1988 "Maps, knowledge, and power"

  • Home
  • Classes
    • Visual Signs
    • Computational Theory of Mind
    • Introduction to Philosophy of Mind
  • Seminars
    • Mental Iconicity (2026)
    • Mental Iconicity (2023)
    • Visual Signs (2023)
    • Emotions and their Expression (2022)
    • Non-Linguistic Representation (2021)
    • Visual Narrative (2020)
    • Visual Objects (2018)
    • Indexicality (2018)
    • Naturalizing Intentionality (2017)
    • Iconic/Symbolic (2015)
    • Pictorial Semantics (2013)
    • The Semantics of Irreality (2013)
    • Computation &Cognition (2012)
  • Workshops
    • Visual Narrative (2012)
    • Iconicity (2015)
    • SLIME 1 (2022)
    • SLIME 2 (2023)
    • Iconicity and Cognition (2023)